2025 | Web-based media company

Jumble

About

There's so much focus that sits on polished final outcomes, while process, experimentation, and failure often get left out, even though that’s usually where most of the thinking happens.

This led me to idea of Jumble, a web-based media platform for creatives to share the process behind their work through articles and reflections and challenge the perception of polished creative work by showing the process.

Role UX/UI Design, Responsive Design

Timeline 8 weeks

Practice Academic, Individual Project

Tools Figma, VS Code, Illustrator

Explore the process ↓

Challenge

Create and pitch a web-based media company that addresses a need from young people in Aotearoa New Zealand.

Challenge

Creative work online is often consumed through polished final outcomes, with little visibility into the process behind it.

Solution

A media platform centred around process-driven stories, reflections, and the thinking behind creative work.

DISCOVER

I approached this project by asking:

How you feel after reading the content on the platform?

Why do you consume these platforms?

What are some problems you find with the current media industry?

And then I mapped my assumptions that I've noticed within young people New Zealand and did further academic research based on these. After an affinity map Research Affinity Map which lead me to:

Main insight from research

There is no intent when going on media, it’s just for instant gratification and mindless scrolling

Define

To understand the why behind the users behaviours, I conducted a couple of in depth interviews on:

1. Their behaviours and habits on media platforms

2. Problems in media industry

There were two key insights that jumped out to me:

Creative Block

Consuming large amounts of creative content is counterproductive to finding inspiration

Formality

Intimidated by traditional media because it’s so wordy, too serious, lots of formal jargon

How might we...

Create a media platform that encourages creatives to share the messy realities of their creative process?

Challenge

Creative work is mostly shown through polished final outcomes
Process, experimentation, and failure are often hidden
Existing creative platforms prioritise finished work over creative thinking

Goals

Create a space focused on process-driven creative stories
Encourage transparency around creative experimentation
Make behind-the-scenes thinking easier to discover and engage with

CONCEPTUALISE

Sitemap

Planning user flows

Ongoing user testing was conducted to keep the focus on the user and their needs, based on my key insights.

Opportunity areas identified and applied from user testing

OUTCOME

A coded responsive media platform with a focus on process and reflection, allowing creatives to share the messy realities of their creative journey. The platform challenges the perception of polished creative work by showcasing its messy process, fostering a more authentic and supportive creative community.

1. Discover

Users browse curated articles and discussions focused on creative process

2. Search

Users can search for specific topics, tags, or creators to find relevant content

3. Save

Users can bookmark articles to revisit later

Designing a space for process, not perfection

There is no intent when going on media, it’s just for instant gratification and mindless scrolling

1. Their behaviours and habits on media platforms

2. Problems in media industry

Create a media platform that encourages creatives to share the messy realities of their creative process?

1. Discover

2. Search

3. Save

I thought...